This is an extremely cost-effective way of getting the word about your book out into the marketplace. You do need to spend some time in this activity, but once you get into it, it’s kinda fun.
This is an excellent forum for starting and developing conversations with your potential readers, and should be the foundation of your writer platform. Content marketing is a commitment, and because it’s a commitment, its value increases steadily over time, if that commitment is upheld. Like fine wine, the perspectives you put into the marketplace will become more valuable over time, because your audience will increase over time. The social channels are constantly in operation 24/7, and people are constantly searching, and so you tend to garner an audience even when you’re not online. This is the true value of a writer platform, and why one should be committed to building one.
LinkedIn has a blog site, which is very good for garnering many followers, and it’s open to everyone. But even if you don’t blog on LinkedIn, there’s every advantage to being a LinkedIn member. Just having a profile is beneficial. You really do build an audience there, and it’s a good audience. There are many professional groups of writers and authors and if you get in a good one it can be very beneficial to you. If you are on LinkedIn, you can repurpose the WordPress blog posts on LinkedIn.
You should, of course, be active on Facebook in order to connect with your friends and people directly within your sphere of influence. These people you talk to on your personal page are the ones most likely to buy your books. They represent your engaged audience. You can also set up a fan – or business – page, which can be managed from your personal page. Facebook has recently made it more difficult for businesses to reach customers organically, and I think they’re doing this to discourage hard selling on its business pages and encourage more engaging social contact between businesses and their clients.
You can set up a FB business page for your books, and have original or curated content posted on the page. Such content should resonate with the ideas in your books. Curated content includes articles written by others which resonate with your own topics, and to which you add your own comments, placing a new and unique slant to it. Curated articles work well in addition to original, unique posts because they help build up a body of ideas about your project, and can potentially widen your audience.
Facebook also offers the option of boosting your page with paid advertising, which can be inexpensive, and which would allow you to reach your target audience.
You can set up Google+ personal and business pages and treat the Google+ pages the same way you treat the FB pages, and post similar material on both.
Twitter and Pinterest
Twitter is very dynamic when it comes to reaching audiences, and the more you tweet, the more you grow your community. I think your book would do well there. If you don’t have a Twitter account, you should get one. You can also be active on Pinterest which is similar to Twitter, with a strong emphasis on images.
Another site offering visibility is Goodreads, since that’s where you can get to interact with other writers as well as a mature audience of readers.